The initial cover price was 35 cents (equivalent to $1.92 in 2021). The magazine was, apart from its cover, printed in black-and-white. Vietnam veterans who were Missing In Action. That issue also featured stories on Gloria Vanderbilt, Aleksandr Solzhenitsyn and the wives of U.S. The premiere edition for the week ending March 4, 1974, featured actress Mia Farrow, then starring in the film The Great Gatsby, on the cover. To get the magazine out each week, founding staff members regularly slept on the floor of their offices two or three nights each week and severely limited all non-essential outside engagements. Initially, the magazine was sold primarily on newsstands and in supermarkets. pumped an estimated $40 million into the venture, the magazine only broke even 18 months after its debut on February 25, 1974. Our focus is on people, not issues.' Stolley's almost religious determination to keep the magazine people-focused contributed significantly to its rapid early success. Stolley characterized the magazine as 'getting back to the people who are causing the news and who are caught up in it, or deserve to be in it.

The founding managing editor of People was Richard Stolley, a former assistant managing editor at Life and the journalist who acquired the Zapruder film of the John F. The concept for People has been attributed to Andrew Heiskell, Time Inc.'s chief executive officer at the time and the former publisher of the weekly Life magazine. 1.7.1 Number Ones of Most Beautiful People.For economic reasons, it closed bureaus in Austin, Miami, and Chicago in 2006. The magazine's headquarters are in New York City, and it maintains editorial bureaus in Los Angeles and in London. People is perhaps best known for its yearly special issues naming the 'World's Most Beautiful', 'Best & Worst Dressed', and 'Sexiest Man Alive'. People 's website,, focuses on celebrity news and human interest stories. People ranked number 6 on Advertising Age 's annual 'A-list' and number 3 on Adweek 's 'Brand Blazers' list in October 2006. It was named 'Magazine of the Year' by Advertising Age in October 2005, for excellence in editorial, circulation, and advertising. In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion. People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine. With a readership of 46.6 million adults in 2009, People had the largest audience of any American magazine, but it fell to second place in 2018 after its readership significantly declined to 35.9 million. It is published by Dotdash Meredith, a subsidiary of IAC. People is an American weekly magazine that specializes in celebrity news and human-interest stories. Friends 25th-anniversary special edition, September 2019

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